Integration challenges in the retail branche

Retail is the collective name for companies that sell goods and services directly to consumers. Within retail there are many active processes and therefore also many data flows. Consider for example:

Product information

To be able to sell a product properly, it is important that the product information is optimal. Long and short descriptions, EAN codes (GS1), product features, options, images, reviews and much more. Much of this information will be available from the supplier of the product and other information will probably be in other places. To get all this information in a uniform way in for example your PIM or MDM system, data integration is needed.

Price information

Prices can often fluctuate due to price changes, scarcity, promotions and offers etc. It is of course important that a product is purchased and sold for the right price. For this price information from the supplier, exchange rate changes and internal information must be combined.

Inventory management

How many pieces of a product are there? Is there still stock in the warehouse or at other branches? Does the supplier still have stock? Of course, a retailer never wants to sell no at a sales opportunity. It is therefore extremely important that all information is available quickly and correctly.

Connections with Payment Service Providers

To ensure that payments run as smoothly as possible in the web shop in particular, it is important that there is a seamless integration with the Payment Service Providers.

Sell ​​through online market places

It is becoming increasingly popular, selling through, Marktplaats, Amazon or even the old trusted V&D. But in order to be able to put your products away properly here, it is necessary that all information is correct and that the processing of the marketplace also runs smoothly in your own system. Product, price, stock, payment information etc.

Connections with social media

Your offers directly to social media? And feedback in your system as soon as there is activity on a platform? This information can also be processed in real time.

Handling in your financial package

Payments from customers, suppliers, return transactions, etc. must all be processed in your financial systeem.

Customer cards

The most important data in your organization is probably the customer data. You want to be able to follow all actions that a customer performs and have them in the right place in the system. For example, for making it possible to offer customer-specific promotions.

Integration challenges

For many organizations there is still a major challenge in integrating all data. We have listed a number of common challenges.

Partners in this branche:

Reference cases in this branche:

Veelgebruikte systemen in deze branche:



The migration of existing systems and the integration with other systems within the application landscape drove Janshen Hahnraths’ need for an Enterprise Service Bus (ESB).

More reference cases


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